#Trucks and skulls android driver#
#Trucks and skulls android android#

Be mindful of limitations in behavioral ad targeting. Seek performance-based campaigns, whether CPC or CPI, with these networks.

Third-party ad networks, especially those focused on apps, perform well to drive user acquisition.

Unlike Android, carriers have little impact on user acquisition on iOS.

The reasons and process by which Apple makes these selections are a mystery to us, but we have found it useful to always consider Apple’s interests when positioning a new product,” said Paul O’Connor, brand director, Appy Entertainment, developer of Trucks and Skulls, FaceFighter, and Tune Runner, all featured in iTunes. “The only promotion we’ve found to be consistently effective in driving paid downloads has been promotion via iTunes, either as a ‘Staff Favorite’ or a ‘New & Noteworthy’ selection on iTunes itself.

Editorial features in iTunes can drive significant installs.

#Trucks and skulls android driver#

Popularity also impacts where you rank in search results, another driver of organic traffic.

Because of the reliance on a centralized App Store for all user acquisition, it is important to rank high overall or in your category for driving organic traffic.

To complicate things even more, Apple’s rules are not always black and white and are subject to Apple’s evolving interpretation. Apple also regulates the apps that are listed in the App Store based upon its App Store Review Guidelines, making it problematic for some new apps to get published, as they must play by Apple’s rules. For example, users can only buy apps through the App Store, making the transaction more streamlined and thus driving significantly higher conversion rates for premium billing or in-app purchasing because Apple has so many credit cards on file. Apple oversees a more regulated, closed environment than Google.

With elegant style and the best integrated hardware and software, iOS devices are the simplest to operate.

IOS devices have a hands-down great user experience, but at a higher price. Source: Pew Internet & American Life Project, as reported by eMarketer Smartphones as a whole skew to a younger audience – 18 to 34. How Differences in Smartphone Operating Systems Impact App Promotion

#Trucks and skulls android android#

For the second post, we’ll focus on how the Android operating system impacts user acquisition for apps. As the first post in a two-part series, we’ll explore how the iOS operating system impacts user acquisition for apps.